UGG "Feel Seen Feel Heard" Pride Campaign 

UGG hired me to shoot their 2024 Pride campaign, "Feel Seen Feel Heard." The campaign featured LGBTQ+ talent from Germany, France, and the UK, including drag artist Hungry, pop performer Lynks, and collectives like The Divine and Body Language.

The brief called for images that felt alive and spontaneous rather than overly-posed studio shots. I was working alongside a large film crew with limited space for stills production, so I shot individual portraits outside and group shots on the film set, capturing moments between video takes. Heavy thunderclouds were rolling in, which put time pressure on the entire production.

The tight conditions required working quickly and staying flexible, relying on instinct and connection with the talent to capture genuine moments. The resulting images are dynamic and emotionally resonant, showing both individual confidence and community solidarity. They were used extensively across UGG's European, Middle Eastern, and Asian markets in stores, outdoor advertising, and digital platforms.