The shoot took place while Dominic West was in Cape Town filming the blockbuster movie Tomb Raider alongside Alicia Vikander. This meant his schedule was tight. There was tons of red-tape (as usual when working with celebrities) and so our time together had to be hyper-efficient. Fun fact: he wasn't overly chatty.

Working with an actor who is constantly in front of a camera requires an approach that goes beyond simple direction. I had to build a quick, genuine rapport to capture moments that feel unstaged. I think (hope) I succeeded. 

We spoke briefly about surfing (which I know virtually nothing about), his time in South Africa and his work on both the short film and Tomb Raider. The images were used globally across all channels, digital platforms and press materials to promote the "Jameson First Shot" competition and celebrate the winning film.